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CASE 12

6 weeks

Marketplace MVP for a Wellness Startup

From figma to public in six weeks. The seed round closed three months later.

  • Next.js
  • Node
  • Postgres
  • Stripe Connect

THE PROBLEM

Pre-seed founder needed a two-sided marketplace in the market fast enough to raise a round on traction, not on slides.

WHAT WE DID

  1. 01

    Stripped scope aggressively — bookings, payments, reviews; everything else was a manual human workflow at launch.

  2. 02

    Stripe Connect for provider payouts; one integration, no bespoke ledger.

  3. 03

    Provider onboarding that shipped real-time availability calendars (iCal + Google).

  4. 04

    Instrumented every funnel step from day one so the pitch deck had real numbers, not projections.

OUTCOME

Public launch in six weeks. Three months after launch, the seed round was oversubscribed.

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